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Signature Color, Spacing, Size and Image Output Requirements
Color
The following are the color requirements for the Company Signature utilizing the PANTONE MATCHING SYSTEM ® (PMS) colors. It is imperative that the PMS standard be adhered to at all times. There are no variations.
To download the Dow AgroSciences logos, please visit the Photos and Logos Library.
| Signature Colors – Official |
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Global Thrust symbol = PMS 340 C Green
™ = PMS 340 C Green
Logotype = PMS 424 C Gray
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(If utilizing process printing (CMYK = Cyan, Magenta, Yellow, Black), the percentages are as follows: C = 100, M = 0, Y = 69, K = 0)
PMS 424 C Gray can also be created by using 65% Black to replicate Gray.
| Signature Colors – Alternatives |
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Global Thrust symbol = PMS 340 C Green
™ = PMS 340 C Green
Logotype = Black
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Global Thrust symbol = Black
™ = Black
Logotype = Black |
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Spacing
The Signature must be surrounded by as much open space as possible. Ideally, the amount of space surrounding the Signature should be at least the height of the letter "D". This requirement applies to taglines or promotional themes used in conjunction with the Company Signature.
Size
The Signature may not appear in sizes smaller than 1-1/2" (9 picas) wide, to ensure good reproduction quality.
The trademark designation ™ symbol can never appear smaller than 3 pt. size to ensure legibility, regardless of the size of the Signature. Sample shown below is not to scale.
Image Output Requirements
It is imperative that the image of the Global Thrust symbol be legible and discernible. If the Global Thrust symbol is too small it loses clarity and definition.
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If using a 600 dots per inch (dpi) printer, the Signature cannot be any smaller than 1-1/2" (9 picas). |
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If using a 300 dpi printer, the Signature cannot be any smaller than 2 inches (12 picas).
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Low resolution bitmapped files DO NOT provide the clarity and definition needed for the Global Thrust symbol.
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