Mission, Vision and Code of Ethics

Mission Statement - Growing amazing solutions for our Customers

Vision Statement - We are recognized as builders in Canadian Agriculture. We are driven by our passion to help producers and the value chain succeed with individual solutions, novel technologies and the promotion of sustainable agriculture.

Code of Ethics - These are the principles that govern our corporate activities. These are the values that guide our decisions. These are the things we believe in. This is the code we live by:

• We are committed to agriculture, forestry and related pest and vegetation management long-term; it is our sole business worldwide.
  
  
• We believe in integrity, both personal and collective; it is the lifeblood of any corporate entity.
  
  
• We set challenging personal and corporate goals and take pride in achieving them.
  
  
• We refuse to make claims about the company or its products that cannot be categorically proven.
  
  
• We respect and value the environment.
  
  
• We strive to exceed health, safety and environmental standards set by government and to rise above the norms of our industry.
  
  
• Our goal is to earn the trust of our customers, suppliers, government and the Canadian public, by being open and fair in all our dealings.
  
  
• A fair and reasonable profit allows us to invest in research to discover improved solutions that help our customers to safely increase their productivity.
  
  
• We make a meaningful contribution to Canadian agriculture specifically and to Canadian society in general.